Advantage MHP; Support Structure Means Robust Outreach
Medicare Advantage – Enrollment Support Materials
October – December 2021
A different MHP partner ran point on the enrollment communications for the organization’s foray into the MA Marketplace during the open enrollment period, however, Güd Marketing was there to support and bolster marketing efforts. On the heels of a successful “Coming Soon” media campaign, Enroll Now was an easy transition for messaging platforms. Güd Marketing brought new opportunities to MHP for consideration and collaborated with partners to ensure messaging aligned and creative was consistent.
Services Performed
Planning & Opportunity
Identification
Creative Development
Messaging and Content
Coordination
Media Planning and
Placement
Strategy
Güd Marketing worked to supplement the campaign efforts of the MHP partner firm running point on the MA enrollment campaign; Güd identified opportunities by leveraging relationships with vendor partners around the open enrollment period timeframe. Tactics that weren’t directly competing with the ongoing campaign were highlighted and intended to complement the existing creative.
Tactics
Web Banner •
Download Now
MHP Print Ads •
Download Now
MDwise Print Ads •
Download Now
MLive Special Section •
Visit Page
NAHU E-blasts •
Visit Page
Outdoor •
Download Now
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Pints and Plans
Events
Agent
Enrollment Kits