Special Enrollment Campaign
Medicaid
April – July 2022
In 2022, MHP continued to position itself as a reliable service provider option to Michigan families who rely on Medicaid. One way this was demonstrated was through a limited time special enrollment campaign.
Services Performed
Planning
Creative
Messaging
Media Buying
Social Media
Tactics
https://vimeo.com/790932959/7decc4ae58https://vimeo.com/790932971/552eec57aa
Social media •
Download now
Results
661K
impressions
89K
volume of engagement
4.9K
unique link clicks
105K
reach
6.28
frequency
0.89%
CTR
Users aged 25-34 generated the highest number of clicks.
Northern lower peninsula counties generated maximum link clicks followed by Macomb and St. Clair.
See more
Medicare
Brand
Awareness