The Gift of Health
HOLIDAY VIDEO
December 16, 2020 – The global pandemic has changed the way MHP does business, but it couldn’t change how important it is for us to enhance our members’ health status and give back to the communities served. In lieu of sending a holiday gift to our agents and employers this year, MHP made a donation to Feeding America, which serves seven food banks in Michigan. To convey this message, :30 and :15 videos were created for an HTML email and were also used for posting on social media sites. To maintain brand consistency, the videos matched the brand campaign look and feel.
Services Performed
Creative
Messaging
Social Media
Tactics
Video •
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Results
Open Rate Is
3% HIGHER
Than Industry Average
NEARLY 90%
Delivery Success Rate
Highest Open Rate Within
2 HOURS
Of Deployment
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