Infinnies Program – Güd Marketing

Infinite Possibilities for MHP’s Incentive Program

Infinnies Program & Mascot Presentation

June 2021

MHP and Güd Marketing collaborated efforts to name an incentive program for members. After landing on “Infinnies”, Güd Marketing developed visual treatments and mascot concepts to help brand the program. Ultimately, this program will help recruit new members and retain existing, through engagement and creating awareness of MHP incentives programs for policy holders.

Services Performed

Planning & Development
Creative Conceptulization
Color Palette & Logo Type
Mascot Exploration

Strategy

Leveraging visual concepts from MHP/McLaren’s Infinity symbol in the logo to go along with the “Infinnies” program name, Güd Marketing utilized existing brand elements to bring the program together full-circle. The tertiary color palette and logotype can both live on their own, and/or complement existing MHP materials. Additionally, the concept of a mascot can be multi-faceted and establish room for event opportunities, social engagement(s), website opportunities, and more.