MHP Raises a Glass
Pints & Plans – Agent Events
August 2021
As MHP prepared to enter the MA Marketplace, agents were a key audience to communicate with. Güd Marketing established Pints & Plans events for MHP (and MDwise), inviting agents to events throughout the state to learn about important updates and MHP’s overview of 2022 MA plan benefits for new/potential members. Four free agent events were held in key MHP markets in early August; Güd Marketing established an Eventbrite page for RSVPs and E-blasts for outreach and overview to brokers.
Services Performed
Planning & Development
Creative Conceptulization
Messaging and content
Eventbrite page creation
E-blast and coordination
Page monitoring
Strategy
Güd Marketing worked in collaboration with Allegra-Okemos to leverage existing agent contacts for distribution of a broker-focused event announcing MHP’s entrance into the MA Marketplace. With the informal setting/backdrop of local breweries & wineries throughout Michigan, Pints & Plans was born. Four events were held throughout the state in key MHP markets: TriCity Brewing in Bay City, LBC in Lansing, Tilted Axis Brewing in Lapeer, and Fenton Winery & Brewery. Each event allowed for networking and MHP to connect directly with agents throughout the state. An Eventbrite page was also created for these and future MHP events.
*Indiana agent-focused events were also established for MDwise
Tactics
Event Logo and Concept •
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Invitation E-blasts and Reminders •
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RSVP Page •
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Medicare Advantage
“Coming Soon”
Campaign
Medicare Advantage
“Enroll Now”
Materials