Navigating the Needle; MHP COVID-19 Resources
Vaccine Social Campaign
June – October 2021
As COVID-19 continued to alter the landscape of everyday life in 2021, new healthcare information and vaccination availability were common question marks amongst the population as a whole. McLaren Health Plan’s top priority is taking care of its members, and ensuring they knew of updates and information related to the pandemic and what it means to policy-holders. MHP wanted to make sure members knew that “They Have a Shot Waiting for Them.”
Services Performed
Planning
Creative
Messaging
Media Buying
Tactics
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Results
101,635
Impressions
64,958
Engagement
Each individual was reached an average of
2.42 TIMES
5.7%
Click-through rate (six times higher than the industry average)
Cost per link click was
FOUR TIMES LOWER
than the average for Facebook of $1.68
Lansing DMA consistently performed well with an average of
4.44% CLICK-THROUGH RATE
Website traffic increased by
OVER 70% YEAR-OVER-YEAR
Mobile device traffic increased by
20%
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Infinnies
Program
Medicare Advantage
“Coming Soon”
Campaign