Medicare Advantage and Medicare Open Enrollment
Medicare
February – December 2022
Continuing to tactfully raise awareness about MHP’s Medicare Advantage plan after one year of officially launching was crucial in 2022. To keep top-of-mind awareness to potential enrollees, new and creative ways of reaching our core audiences were used throughout enrollment periods.
Services Performed
Planning
Creative
Messaging
Media Buying
Social Media
Digital Display
Outdoor
Radio
Print
Medicare Advantage
October 15 – December 7, 2022
Tactics
https://vimeo.com/790935924/8eb3ddcc73https://vimeo.com/790935913/ef10a51696
Social •
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Print •
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Outdoor •
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Article •
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Placemats •
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Digital display •
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Email •
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Results
22.2M
impressions
2.4k
volume of engagement
$25,750
added value
Social (Facebook)
174K
impressions
2.4k
volume of engagement
865
unique link clicks
78.5K
reach
Placemats
40K
impressions
Radio
3.3K
impressions
$4,300
added value
Outdoor
18.4M
impressions
$21,450
added value
Medicare Open Enrollment
January — March 2022
Tactics
https://vimeo.com/790936741/72a3b9c5e9https://vimeo.com/790936729/0136be4407
Social media •
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Print •
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Digital display •
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Results
2.75M
impressions
272k
engagement
$3,600
added value
The display campaign delivered 675% higher than the industry average click-through rate.
Social (Facebook)
878K
impressions
267K
engagement
12.8K
unique link clicks
79K
Reach
Display
1.8M
impressions
5K
clicks to website
0.93%
CTR
Print (Charlotte County Journal, The Flashes Advertising and News, Gaylord Times-Herald, Petoskey News-Review, Cheboygan Daily Tribune, and View Newspapers: Genesee County View and Tri-County Times; Detroit Free Press and Detroit News Medicare Decision Guide)
488K
impressions
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Community & Commercial
Brand
Awareness