Health Event Sponsorship and Print Promotion (WSMH & Michigan.com)
Sponsorship Opportunities
March 14 – June 30, 2022
MHP received 256 promos that aired across WSMH’s 3 stations, video outreach banner ads at no cost and a 1/4 page print ad was included in the Lansing State Journal.
Services Performed
Planning
Creative
Messaging
Public Relations & Distribution
Video Production & Editing
Media Buying
Social Media
Digital Display
Outdoor
Print
Tactics
Print •
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Digital ads •
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Results
292k
impressions
31k
volume of engagement
$334
added value
95K estimated Impressions from print ad
50,000 extra impressions on MidMichiganNOW’s website
WSMH included video outreach banner ads at no cost, 33,385 impressions that received 35 clicks, and a VCR of 71.30%
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State of Michigan
Materials Update
Infinnies
Program